Last year, while working with the Wisconsin Cycling club at
UW-Madison, I began working with a small local company that made a single
product: recovery drink. They were simply looking o get their name out there
and grow the small startup into something. Their philosophy is pretty simple,
keep it simple and natural. Fast-forward to a few weeks ago and I was fortunate
enough to pick them up as an individual sponsor. Beyond that their product line
has increased to a whole catalog of endurance sports drink mixes.
What I like so much about Mikes Mix products is their
simplicity. The classic recovery mix has 3 ingredients. It’s everything your
body wants right after a hard workout or race, nothing more, nothing less. And
yet despite this, it still tastes great. Not just good enough, but really good.
The chocolate recovery mix makes a great hot cocoa substitute after hard winter
rides too. The other huge benefit of its simplicity is the cost. Most recovery
drinks will cost you $60 or more for a 4 lbs container. But you’re paying for a
bunch of stuff you don’t need. Mikes Mix is just what you need, quality sugars
and protein. All that and only a fraction of the price, $26.99 for the Mikes. As you might have
noticed, I’m a huge fan.